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Wally Olins

Not sure what I expected of Wally Olins, co-founder and ex-chairman of Wolff Olins Brand Management agency. (He was somewhat responsible for the fact that you have probably heard of First Direct.) But not a neat, bespectacled, quiet-voiced pensioner with a nice line in witty deprecation of self (and others, for that matter). That this mildly amusing forty-five minutes was worth 15 CPD points to the Chartered Insurance Institute is one of the mild ironies of our time.

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Caroline M

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